wiki How to Advertise on a Low Budget

Effective advertising separates successful small businesses from the failures. There are many opportunities for a small businesses to advertise on a low budget. Here's how to use inexpensive ads to effectively promote your business, whether it's online-only or a brick-and-mortar store.

Method 1 Use the Internet
Purchase an ad on Google by clicking on "Business Solutions" beneath the search box. Click on "Adwords" when the "Welcome to Google Business Solutions" page loads,

1. • You can call their toll-free helpline, which is displayed on the page, or set up your Adwords account on your own.
   • Adwords is an excellent solution for business owners that want to control their spending and reach a worldwide market.
     
2. Advertise on Facebook by clicking the "Advertising" link at the bottom of any Facebook, opposite the copyright mark. Their system will walk you through the setup of your ad.
   • Facebook ads allow you to set limits on your spending and target a specific market.
     

 Method 2 Using Print Advertising


Call your local newspapers and research their advertising rates
Create a comparison chart to help you determine which paper offers the best advertising for your business.

• Track the geographical area the paper covers, the cost of their ads by size and the duration of your paid ad.
• You may want to purchase a classified ad instead if you can't afford traditional advertising.